Privacy Policy

Introduction

ACDC Lettings, ("ACDC", "we", "us" and "our" in this policy) respects your privacy and is committed to protecting your personal data.

This privacy policy tells you how ACDC uses and handles your personal data when you visit our website www.acdclettings.co.uk (our “website”) or use our services and your privacy rights in relation to it.

It is important that you read this privacy policy together with any notice we may provide on specific occasions when we collect or process personal data about you, so you are fully aware how and why we are using your data.

ICO Registration Number:

Email: info@acdclettings.co.uk

Telephone: 0333 335 5445

THE DATA WE COLLECT ABOUT YOU

1.1 We may collect, use, store and transfer different kinds of personal data about you depending on whether you are a landlord, tenant or a guarantor as set out below:

Identity data including your first name, last name, username or other identifier, title;
Contact data including your residential address, billing address, email address, telephone numbers;
Financial data including your bank account and payment card details;
Transactional data including details about your property such as number of properties, the property type, location and ownership, payments made by or to you (as applicable), services you have received from us, details of any third party guarantor;
Technical data including your internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other details about the devices you use to access this website;
Account data including your username and password, your interests, service preferences, feedback, details of your experiences, spending analysis, survey responses and history of using similar services;
Usage data including information about how you use our website and services; and
Communications data including recording of your calls or interactions with us.
Marketing preference data including your preferences in receiving marketing material from us and our third parties and your communication preferences.

1.2 We also collect, use and share aggregated data such as statistical or demographic data. Aggregated data may be derived from your personal data but is not considered to be personal data under data protection laws as it does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature.

1.3 We collect the data listed in section 1.1 above in different ways, including through:

3.1 Direct interaction with you. When you fill in forms or communicate with us by post, telephone, email or otherwise. For example, when you request our services (either as a landlord or tenant or agree to act as a guarantor), create an account on our website, request newsletters, publications or other marketing information; enter a competition, prize draw, survey or promotion, use interactive features on our website or give us feedback or contact us.
3.2 Automated technologies. When you interact with our website, we may automatically collect technical data using cookies, web beacons, server logs and other similar technologies.

1.3.3 Third parties and publicly available sources. We may receive personal data about you from other people and/or from public sources, such as:
- (a) technical data from analytics providers such as Google based outside the EU;
- (b) contact, financial and transaction data from providers of technical and payment services such as PayPal and Barclays Merchant Account each based within the EU;
- (c) identity, financial and transaction data from credit reference and fraud prevention agencies;
- (d) identity, contact and account data from publicly available sources based within the EU such as HM Land Registry and Companies House.

1.4 If you fail to provide personal data
If we need to collect personal data in order to comply with law or in order to provide the services you have requested, and you fail to provide this data when requested, we may not be able to provide you with our services or access to membership functions. In this situation, we may need to cancel the contract for services, but we will tell you if this is the case.

HOW WE USE YOUR PERSONAL DATA

2.1 We will only use your personal data for specific purposes as detailed below. In order to use your personal data for these purposes, we must have a legal basis for doing so. will only use your personal information where it is necessary:

to fulfil our contract for services with you (either as a landlord or tenant;
to comply with a legal obligation to which we are subject;
for our legitimate business interests that is not overridden by your interests, rights and freedoms.

Where none of the above applies, we will request your consent (which we will ask for before we process the personal data).

2.2 The table below sets out all the ways in which we will use your personal data, which of the legal bases we rely on to do so and, where relevant, what the legitimate business interests are. We may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us info@acdclettings.co.uk if you want to know which specific legal ground we are referring to where more than one ground is set out in the table below.

Purpose/activity	Type of data	Lawful basis for processing, including legitimate interest
To register you as a member	Identity and contact data	Performing a contract with you Our legitimate business interests to
To provide services to you if you are a landlord, such as: registering you and your property through our website listing your property through our site and sharing it with third party property portals (see below) photographing your property for advertisements managing payment, fees and charges	Identity and transaction data	Performing a contract with you Our legitimate business interests (to assist with renting your property)
To provide services to you if you are a tenant: (a) dealing with enquiries relating to properties and services (b) suggest or recommend properties to you which we think may be of interest (c) obtaining and checking references (d) managing payment, fees and charges	Identity, contact, financial, transaction and account data	Performing a contract with you Our legitimate business interests (to assist with your property interest)
In support of a tenant’s application if you are a guarantor	Identity, contact, financial, transaction and account data	Our legitimate business interests (to process the tenant’s application)
To manage our relationship with you, including: (a) to deal with your enquiries (b) notifying you of changes in our terms or privacy policy or to our services (c) asking you to provide feedback or information about your historic experiences, leave a review or take part in a survey	Identity, contact, account and marketing and communications data	Performing a contract with you Complying with our legal or regulatory obligations Our legitimate business interests (keeping our records up-to-date, studying how customers use our services)
To enable you to participate in a prize draw, competition or survey	Identity, contact, account, usage and marketing and communications data	With your consent Our legitimate business interests (studying how customers use our services, develop our services, and grow our business)
To send you newsletters, publications or other marketing communications	Identity, contact, account, usage and marketing and communications data	With your consent Our legitimate business interest to send you marketing and promotional materials from time to time or with your consent. If we send you a marketing email, it will include details on how to unsubscribe from receiving similar marketing messages in the future. You can also manage your information and update your marketing preferences by sending an email to info@acdclettings.co.uk
Third party data processors who may contact you by email or telephone.	Identity, contact	With your consent Your data may be shared with third party data processors who may contact you by email or telephone depending on the level of consent you have given.
To administer, organise and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting data)	Identity, contact, transaction and technical data	Our legitimate business interests (running our business, providing administrative and IT services, network security, preventing fraud, for a business reorganisation or group restructuring) Complying with our legal or regulatory obligations
To conduct data analytics to improve this website and our services	Technical and usage data	Our legitimate interests (keeping our website up-to date and relevant, developing our business and informing our marketing strategy)

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason which is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you of this and seek your consent if necessary.

SHARING YOUR PERSONAL DATA

3.1 We may share your personal data with the parties set out below for the purposes set out above:

3.1.1 service providers (acting as processors) based in the United Kingdom who provide professional photography services, gas safety and EPC services, inventory services, referencing services and rent guarantee services.
3.1.2 third parties involved in the property services such as landlords or tenants in order for us to provide our services;
3.1.3 professional advisers including lawyers, accountants, auditors, bankers, insurers, who provide legal, accountancy, audit, banking, insurance or consultancy, or other services to us;
3.1.4 third party Controllers, Processors or Sub Processors
3.1.5 HM Revenue & Customers, HM Land Registry, Financial Conduct Authority, regulators, local authorities and other authorities who require us to report on processing activities in certain circumstances;
3.1.6 property marketing providers or portals for the performance of our services to you e.g., Rightmove, Zoopla, PrimeLocation.com and many more;
3.1.7 payment providers and credit reference agencies; the following companies process your personal data under contracts with us for these purposes: PayPal and Barclays Merchant Account;
3.1.8 regulators, police, law enforcement or fraud prevention agencies as may be necessary or required;

3.2 We require all third parties to respect the security of your personal data and to treat it in accordance with the law. Except as set out in clause 5.1 that the third party may use your data as a controller, we only disclose the personal data to each of these third parties to the extent they need it in order to provide or perform the specified purposes, and do not allow any of our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

DATA SECURITY

We implement appropriate technical and organisational measures to protect personal data that we hold from unauthorised disclosure, use, alteration or destruction. Our servers are encrypted and any payments which we take or manage will be made on PayPal secure servers or RBS and Natwest, which use encryption technology to protect payment information. We also require our service providers to comply with strict data privacy requirements.

HOW LONG WILL YOU USE MY PERSONAL DATA FOR?

5.1 The period for which we may retain data about you will depend on the purposes for which the data was collected, whether you have requested the deletion of the data, and whether any legal obligations require the retention of the data (for example, for legal or regulatory compliance). We will not retain data about you for longer than is necessary to fulfil the purposes for which the data was collected.

5.2 In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

YOUR LEGAL RIGHTS

6.1 Your rights - practicalities

In certain circumstances, you have rights under data protection laws in relation to your personal data, as set out below. If you wish to exercise any of these rights, please contact us info@acdclettings.co.uk

We may need to ask you for specific information to help us confirm your identity and to ensure your right to access your personal data or exercise any of your other rights. This is a security measure to ensure your personal data is not disclosed to anyone who is not entitled to receive it. We may also ask you for further information in relation to your request, in order to assist with our response.

We try to respond to all requests within one month. Occasionally it may take us longer than a month to respond, if your request is particularly complex or you have made a number of requests; we will let you know within a month if this is the case and will keep you updated on the status of our response.

6.2 Rights

You may have some or all of the following rights in respect of the personal data about you that we process:

request us to give you access to it;
request us to rectify it, update it, or erase it;
request how we use it;
request us to restrict us using it;
object to our using it;
withdraw your consent to us using it;
a review of any decision made based solely on the automatic processing of your personal data; and
data portability; and
opt out from our using it for direct marketing.

6.3 Changes to this privacy policy

This version was last updated on 23 January 2021.

We may change this privacy policy from time to time and any changes will be posted on this page and, where appropriate, notified to you by email.

6.4 Third party links

This website may include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third parties or their websites and are not responsible for their privacy policies. When you leave our website, we recommend that you read the privacy policy of every website you visit and every plug-in or application you use.

6.5 Contact details

ACDC Lettings
Email address: info@acdclettings.co.uk
Postal address: 20-22 Wenlock Road, London, N1 7GU
Telephone: 0333 335 5445

You have the right to complain at any time to the Information Commissioner’s Office (ICO), which is the UK’s supervisory authority for data protection issues (www.ico.org.uk). You also have the right to seek redress from a court. We would however appreciate the chance to deal with your concerns before you approach the ICO, please do contact us in the first instance.